So You Want To Be A Streamer: DIY Tips To Setting Up Your Home For Streaming

When you see the setups that a lot of the more popular livestreamers and video uploaders have, it can seem pretty daunting. Videogamers have greenscreens in the background. Fashion vloggers seem to have gorgeous rooms to do their beauty routines in. Unboxers have the perfect surface to work on. Well don’t let it intimidate you, friend! We’re here to help you get started!

Determine your background

More often than not, vloggers and livestreamers don’t move the camera around. Their camera remains unmoving for the entirety of their videos. This lets them control what’s seen in the background. When you want to start, determine what you want your audience to see and focus on that rather than worrying about what the whole room looks like.

Best way to do this is to set up your camera, then take a look. If you like the background, but you’re worried about the lighting or décor, that’s no problem! You can adjust those after you’re sure on what you want behind you as you stream.

Set up your lighting

When you’re starting out, investing in lighting stands isn’t practical as, well, you’re just getting started. What you can do for good lighting without the light oversaturating everything and washing out your features is to make your own diffuser. All you need to do is get some plain white paper (personally, I prefer card stock as it’s stiff and tear resistant) and then set them up where you want your light source.

Then, you can set up your lamps or light to then face the paper or card stock, which will let the light bounce off the surface, diffusing it so that you have good lighting without the full glare of the lights directly on you.

Determine your theme

Decide on a cohesive look you want for your videos. If you want a pop-culture focused show, setting up surfaces behind you to house your collectibles will set the theme. If you have a fashion vlog, using muted colors in the back will ensure that the colors don’t clash with or distract from the colors of your makeup.

Never feel like you have to purchase new things just to create your theme setup. Using your existing collections is often better as it will end a more authentic feel. Your viewers will also get to see your collection grow over time, which helps build a connection with them!

What setup do you have at home? What DIY tips would you like to share with your fellow readers? Let us know!…

Marketing Meta: Why More Companies Are Putting Money Into Advertising on Video Sharing Platforms Rather Than TV

When video sharing platforms like YouTube first came out, I remember how happy I was that I could watch stuff without ads breaking the momentum of whatever it is I was watching every 15 minutes. Lately, however, ads have become more and more aggressive on video sharing, with ads becoming a large source of revenue for YouTubers.

But why would major companies start advertising on channels that are unrelated to their product? What does deodorant have to do with PewDiePie? How is Johnny Walker related to the latest videogame coming out? They aren’t. What the companies do get, however, is clearer data on how many people see their ads.

Advertising on TV means you get a large audience, but there’s no real way to determine if people are actually watching. Advertising on YouTube however, they get almost instant feedback. Advertisers know if their ad was skipped, and how much of it was viewed before skipping. Additionally, unlike TV, which can have passive viewers, YT viewers are usually more active when it comes to paying attention.

Another factor is the concept of primetime. Unlike TV where advertisers fight over primetime slots, paying more for higher viewership, advertising on YouTube means that their ads play whenever someone is watching a video. You get sure views without the heavy costs that TV demands: definitely a win for advertisers!

In addition, advertisers also have more power over YouTubers than they do TV networks. The threat of an advertiser pulling out of a show or network will hurt, but it isn’t as devastating to a major network as it is to a YouTuber who relies on revenue from their videos. The threat of demonetization is one that YouTubers take very seriously, removing content that advertisers don’t approve of.

As a viewer, how do you feel this will affect the Video Sharing industry? Do you think it will inspire better, more developed content or will it hurt the platform as major companies will have indirect control over the creative content publishers put out?


Take Me Out To The Ball Game (But At Home): Will Streaming Kill Live Attendance?

Everybody loves a great game; whether you prefer traditional sports, or E-sports, there’s an undeniable appeal that draws hundreds of people to arenas and stadiums in support of their favorite teams. Lately, however, there’s been an upsurge in the amount of viewers who prefer to watch in the comfort of their homes, via live streaming.

A lot of YouTube channels now offer live streaming of events. Sometimes these are official channels, but other times, it’s someone streaming the pay-per-view they availed of. Given the busy lifestyle a lot of people have, this means that they can enjoy the game wherever they currently are without having to dedicate an entire morning or afternoon to the game.

Naturally, some will argue that part of the fun is watching with friends live at the stadium or at a viewing party. Unfortunately, not everybody can dedicate time to that or have access to cable where they currently are. Livestreaming presents an alternative for them. But is it enough to kill the popularity of live audience attendance? Based on the numbers, it depends what you’re watching.

Based on reports, off-season sports games and E-sports are more likely to have strong live stream viewership. Major events, however, like Superbowl games and NBA Playoff games are still going to draw live audiences. Based on the surveys, however, the reason why may not be what you think: bragging rights.

It turns out one of the biggest draws to attending live is the chance to be able to say, “I was there when history was made!” or “I was watching the same game as [Insert Celebrity Here]!” rather than the feeling of camaraderie that most people assume is the reason. E-Sports, which don’t really have as big a celebrity following (have you ever seen Kanye or Drake at a League of Legends tournament? I think not), don’t have that kind of pull on a national level.

One can argue that while it may not have a celebrity live following, League of Legends still has one of the largest audiences worldwide. Why doesn’t it draw live attendance like traditional sports? Mostly it comes down to logistics. For example, the last League world championship was held in China. Given the cost of travel versus watching for free online, it’s clear why most people would decide to livestream instead.

What’s your take on the livestream versus live discussion? Let us know!…