So You Want To Be A Streamer: DIY Tips To Setting Up Your Home For Streaming

When you see the setups that a lot of the more popular livestreamers and video uploaders have, it can seem pretty daunting. Videogamers have greenscreens in the background. Fashion vloggers seem to have gorgeous rooms to do their beauty routines in. Unboxers have the perfect surface to work on. Well don’t let it intimidate you, friend! We’re here to help you get started!

Determine your background

More often than not, vloggers and livestreamers don’t move the camera around. Their camera remains unmoving for the entirety of their videos. This lets them control what’s seen in the background. When you want to start, determine what you want your audience to see and focus on that rather than worrying about what the whole room looks like.

Best way to do this is to set up your camera, then take a look. If you like the background, but you’re worried about the lighting or décor, that’s no problem! You can adjust those after you’re sure on what you want behind you as you stream.

Set up your lighting

When you’re starting out, investing in lighting stands isn’t practical as, well, you’re just getting started. What you can do for good lighting without the light oversaturating everything and washing out your features is to make your own diffuser. All you need to do is get some plain white paper (personally, I prefer card stock as it’s stiff and tear resistant) and then set them up where you want your light source.

Then, you can set up your lamps or light to then face the paper or card stock, which will let the light bounce off the surface, diffusing it so that you have good lighting without the full glare of the lights directly on you.

Determine your theme

Decide on a cohesive look you want for your videos. If you want a pop-culture focused show, setting up surfaces behind you to house your collectibles will set the theme. If you have a fashion vlog, using muted colors in the back will ensure that the colors don’t clash with or distract from the colors of your makeup.

Never feel like you have to purchase new things just to create your theme setup. Using your existing collections is often better as it will end a more authentic feel. Your viewers will also get to see your collection grow over time, which helps build a connection with them!

What setup do you have at home? What DIY tips would you like to share with your fellow readers? Let us know!…

Marketing Meta: Why More Companies Are Putting Money Into Advertising on Video Sharing Platforms Rather Than TV

When video sharing platforms like YouTube first came out, I remember how happy I was that I could watch stuff without ads breaking the momentum of whatever it is I was watching every 15 minutes. Lately, however, ads have become more and more aggressive on video sharing, with ads becoming a large source of revenue for YouTubers.

But why would major companies start advertising on channels that are unrelated to their product? What does deodorant have to do with PewDiePie? How is Johnny Walker related to the latest videogame coming out? They aren’t. What the companies do get, however, is clearer data on how many people see their ads.

Advertising on TV means you get a large audience, but there’s no real way to determine if people are actually watching. Advertising on YouTube however, they get almost instant feedback. Advertisers know if their ad was skipped, and how much of it was viewed before skipping. Additionally, unlike TV, which can have passive viewers, YT viewers are usually more active when it comes to paying attention.

Another factor is the concept of primetime. Unlike TV where advertisers fight over primetime slots, paying more for higher viewership, advertising on YouTube means that their ads play whenever someone is watching a video. You get sure views without the heavy costs that TV demands: definitely a win for advertisers!

In addition, advertisers also have more power over YouTubers than they do TV networks. The threat of an advertiser pulling out of a show or network will hurt, but it isn’t as devastating to a major network as it is to a YouTuber who relies on revenue from their videos. The threat of demonetization is one that YouTubers take very seriously, removing content that advertisers don’t approve of.

As a viewer, how do you feel this will affect the Video Sharing industry? Do you think it will inspire better, more developed content or will it hurt the platform as major companies will have indirect control over the creative content publishers put out?